Product & Trends The Writing’s on the Wall — in Tile
Jul 31, 2025Porcelain and ceramic tiles aren’t just for floors anymore—and they haven’t been for a long time. From dramatic feature walls to minimalist kitchen backsplashes, today’s tile is making a vertical statement in homes across the country. And thanks to new formats, textures, and colors, wall tile is more versatile than ever.
Whether you’re designing for drama or aiming for subtle sophistication, here are the top tile trends making their mark on walls.
Texture Takes the Lead
Flat is out. Dimensional tile is in. Textured and 3D tile designs add depth, shadow play, and visual interest—especially in spaces with ample natural light. From ridged patterns to sculptural surfaces, these tiles turn even the simplest color palette into a design moment. Think spa-inspired bathrooms, standout fireplace surrounds, or tiled bedroom headboards that read like modern art.
Twin Peaks ceramic wall tile features an array of chic hues marked by geometric elegance, with triangular peaks at varying heights for creating dynamic, textured surfaces.
The beloved Sweet Bars tile collection is reimagined in WOW's new Spike Bars wall tile collection with a completely new format — diagonal lines, fresh colors, and matte and gloss finishes
Crafted with our exclusive Visual Touch™ technology, each tile in our Sand Garden™ porcelain tile collection features a hyper-realistic texture that interacts dynamically with light—shifting in tone and dimension throughout the day. The artful irregularities of surface and shade celebrate nature’s elegant simplicity.
Bigger, Bolder, Better
Large-format wall tiles (even as big as 24x48) are growing in popularity, especially for modern kitchens and baths. The fewer grout lines, the cleaner the look—and the easier the maintenance. These oversized styles create a sleek, high-end feel that works beautifully in both minimalist and maximalist spaces.
Stones at Large™ porcelain tile for walls and floors offers stunning visuals inspired by marble, onyx, and quartzite. The luxurious line offers scalable grandeur (up to 48" x 48"!) for exquisite surfaces.

With its deliberately raw surface and large-format sizing (up to 24x48), Crush porcelain tile brings the bold beauty of industrial concrete to the wall. It’s the perfect backdrop for spaces that embrace modern minimalism with an edge.

With its expansive 24x48 format and timeless stone-inspired visuals, Earthen Dream™porcelain tile brings natural elegance to the wall. It’s a versatile choice for everything from classic to contemporary spaces.
Glossy Revival
Matte finishes have had their moment, but gloss is making a glamorous comeback. Glazed wall tiles—especially in handcrafted, zellige-inspired looks—reflect light and add a fresh sheen to backsplashes, showers, and powder rooms. Use them to brighten small spaces or layer with matte elements for a curated mix of shine and softness.
Vibrant Zellige Hexa’s handcrafted look and luminous glaze add movement, depth, and irresistible shine to any wall.


Color as a Statement
Neutrals are timeless, but color is on the rise. More designers (and homeowners) are gravitating toward earthy greens, inky blues, soft clay tones, and even blush pinks to personalize their walls. With tile, color is more than just a surface—it’s a tactile, architectural detail that brings personality to any room..jpg?lang=en-US)
The fluted tile trend is hot, and our Sweet Bars wall tile collection delivers with an array of candy-coated hues to provide dimension, interest, and texture to spaces.


Earthy, vibrant, and unapologetically bold—Casablanca porcelain tile for floors and walls brings handcrafted charm to life in saturated tones and sculptural forms. This is color with character, made to stand out.
Wall-Worthy Patterns
From geometrics to mosaics to artful arrangements of rectangular tiles, wall applications offer endless possibilities for pattern play. Whether it’s a herringbone backsplash or a floor-to-ceiling grid layout, creative installations let you tell a design story that’s uniquely yours.
With the look of colors diluted in water and applied in translucent layers. Aquarelle's glossy, linear wall tiles create a sense of movement, depth of color, and transparency.

Glass, marble, and geometry collide in this dramatic pattern. With bold contrast and faceted shine, Highland Park wall tile turns any wall into a work of modern elegance.
Natural Influence
Designers are drawing inspiration from nature, bringing organic movement and stone-inspired looks to walls. Porcelain tile can mimic marble, travertine, or limestone with stunning realism—without the maintenance demands or environmental impact of natural stone. This trend aligns perfectly with today’s biophilic interiors and the desire to create calming, grounded spaces.
Inspired by the timeless beauty of natural stone, this porcelain interpretation of onyx features flowing veining and soft translucence. Onyx porcelain tile for walls and floors is a serene, sculptural choice that brings movement and depth to the wall.

Beyond Kitchen and Bath
Don’t stop at backsplashes and showers—tile is a smart solution for living rooms, mudrooms, entryways, laundry spaces, and more. It’s durable, easy to clean, and impervious to moisture, making it a functional and fashionable choice anywhere design meets daily life.
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Let the Walls Do the Talking
Whether you're designing your dream kitchen or refreshing a guest bath, wall tile brings lasting beauty, texture, and personality to your space. With so many styles to explore—from sculptural surfaces to bold colors and stone-inspired finishes—there's no better time to think beyond the paintbrush.Let your walls speak volumes—and let tile do the talking.