Tile in a hallway

New, unique collections from WOW

About WOW

WOW is a design studio that specializes in ceramic exclusive project developments. Crossville Studios has always valued their attention to color trends, material finishes, and advances in tile technologies. 

Their design team has successfully created a unique and recognizable style, and are available in 76 countries worldwide.

Order Samples

WOW presents three new collections, Alchemist, Grace and Freehand.  Not only does each collection offer an exciting stylish flare, but also are stocked in the U.S.A. 

Contact your local rep for more information or to request samples, or schedule an appointment at your nearest showroom.

Grace collection by WOW Product shown: Grace
WOW tile collection Alchemist


Innovative solutions, creatively adapted.

Presented in a color chart that is shinny and translucent, the Alchemist is a ceramic collection that has made color application its main premise.  The Alchemist collection was specially developed to defy the laws of gravity due to its glaze accumulation effect that is in the high relief instead of the lower areas.

Profiles: 2  (minimalistic and bevelled)

Colors: 6 

Freehand collection by WOW


Power your creative vision.

The Freehand collection offers forward thinking design, with fun and simple lines of a freehand drawing in two elongated shapes — a smooth, even one and an elegant, bevelled choice — both for interior use.  A proposal with "matte-ified" glazes that contribute with a natural feel. The Freehand collection's organic color palette is comprised of Cotton, Terra, Ocean and Smoke, as well as the opalescent Rainbow color that evolves into a beam of reflections. 

Profiles: 2  (smooth and bevelled)

Colors : 5

Grace collection by WOW


Look at things with a different perspective with Grace!

The Grace collection is diversity in color. It is both Oval and Rectangular. It is the chance to shape your view. As the main characters, translucent crystalline deep glazes and the smoothest matte finishes — which do not reflect any light. 

Profiles: 2  (oval and rectangle)

Colors: 7

More collections by WOW

Let's talk.

Looking for a consultant or partner for your next professional architect and design project?

talk with a rep to get free samples